Our Core Values: Intentionality
Proudly written without AI
When our team discusses what makes our business work, we often focus on the small things:
What options go in that potential client survey?
Is it a dash or vertical bar in that subject line?
Who needs to send that email, and at what time of day?
Residential interior architecture is a craft that requires great attention to detail. Truly great, timeless interior design requires consistently refocusing this attention to detail for long enough to build the trust of an entire network of partners, vendors, and clients. At Henson-Hinck Designs we hold this pursuit as one of our core values, and we refer to it as Intentionality.
Consistently building polished documents for every communication, both internal and to clients, is time-consuming work. Checking font sizes, placing logos, rechecking attachments and line widths is not just busy work for our studio, it focuses our attention and creates a intentional system in which fewer details get missed. It creates a more reliable system in which custom interior design is not simply scratched onto a napkin, but passed beneath the careful eye of many professionals.
A recent project for our studio was a simple guest bathroom. It was our smallest projects at the time, and one that could have had very few hours allocated to it. As our designers began working on ideas for the floor in this small bathroom, rather than a simple solution, they decided to create an intricate "tile rug" that would involve laying out each individual tile in our drawing. Here's what our Junior Designer, Kassidy Phillips, had to say about her work on this project:
"Executing this detail required a thoughtful level of coordination and problem-solving. Due to client requests, we were limited to porcelain materials. We worked closely with both The Tile Store and the contractor to refine the approach and ensure the pattern, scale, colors, and installation of the selected materials would achieve the look we were after. After several weeks we found materials that paired perfectly together that the tile installer was able to work with. While it might read as a subtle detail, it’s these intentional features that elevate the overall craftsmanship of a space."
Intentionality may well be our most important core value as a business; it certainly shapes our interior design process inside and out. For us, intentionality means that every action and task must have a reason and must be helpful to our clients and ourselves. An email that is vague is deceptive; faking it will not help us make it; pricing that fluctuates under pressure is not setting the project up for success. In the end, we believe that the right design team, working with focused intentions can handle the vast complexities of any project without the client feeling the heat.
Tim Henson-Hinck
